The search game has irreversibly changed, not only at the top of your Google search results, but also with brand new options like SearchGPT & Perplexity already here. I found out what you need to know.
- AI search engines like SearchGPT and Perplexity are redefining how we search, shifting from links to direct answers.
- Google is transforming from a traditional search engine into a “knowledge engine”—and the ripple effects are already hitting businesses.
- The rise of AI-driven overviews is reducing website clicks, and it’s only going to accelerate.
- Voice search is booming, training us to expect conversational, multi-layered answers rather than simple keyword results.
- The competition is fierce: Perplexity, Google’s Gemini, and SearchGPT are leading the charge, each offering unique features.
- SEO as we know it is evolving fast—content now needs to be conversational, authoritative, and more relevant than ever.
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