Newsletter: AI Tip Of The Week: SearchGPT & Perplexity For Marketers

AI Tip Of The Week: SearchGPT & Perplexity for Marketers with a marketer working on a laptop
Picture of Dax Hamman
Dax Hamman
CEO & Co-Founder. Passionate about supporting marketers with AI. 25 years building agencies & ad tech companies, working with hundreds of mega brands, and thousands of small businesses.

The search game has irreversibly changed, not only at the top of your Google search results, but also with brand new options like SearchGPT & Perplexity already here. I found out what you need to know.

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  • AI search engines like SearchGPT and Perplexity are redefining how we search, shifting from links to direct answers.
  • Google is transforming from a traditional search engine into a “knowledge engine”—and the ripple effects are already hitting businesses.
  • The rise of AI-driven overviews is reducing website clicks, and it’s only going to accelerate.
  • Voice search is booming, training us to expect conversational, multi-layered answers rather than simple keyword results.
  • The competition is fierce: Perplexity, Google’s Gemini, and SearchGPT are leading the charge, each offering unique features.
  • SEO as we know it is evolving fast—content now needs to be conversational, authoritative, and more relevant than ever.

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If you need human-quality AI content, see how we do it for brands like NOOM.com HERE.

Picture of Dax Hamman
Dax Hamman
CEO & Co-Founder. Passionate about supporting marketers with AI. 25 years building agencies & ad tech companies, working with hundreds of mega brands, and thousands of small businesses.
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